About Us

What is Alistair Fraiser?

Alistair Fraiser is a Premium Brand.

The main motto of the team is more care for the product, more care for an eco-friendly future. That’s why in the production of all AF’s clothes, we use only certified materials, meeting the EU environmental standards.

Get more personal emotion through the perfect imperfection of our style.

Not just clothing, but individuality.

Ease returns

Hassle-free return and exchange

Free shipping

Express delivery worldwide

Premium Clothing

Luxury quality you can feel

100% Handmade

No mass production

Check Our New Jeans Collections

#1 reborn raw

Raw. Real. Reborn.

The concept captures the energy of the young person — raw, changeable, bold. The imperfect details are not a mistake, but a signature of individuality. Every piece of denim tells a story; every stitch is a trace of authenticity. This is not just clothing — it’s confidence you wear.

Denim with a raw effect, worn-out texture, contrasting stitches, and distinctive accents.

Silhouettes — relaxed fit, oversized, combining the classic with the experimental.

Accentuated with non-standard pockets, asymmetric lines, and high-quality metal elements.

Color palette — indigo, black, faded gray, contrasted by a single bright tone.

The new line by the AF team embodies the philosophy that imperfection is modern, and authenticity is strength

Reborn Raw is a collection inspired by the raw power of the streets.

Its imperfect details and rough textures are symbols of authenticity.

This is not for those who seek perfection - it’s for those who create their own truth.

Every thread is rebellion, every cut is a challenge - defiant, shaped and expressed through heavy raw denim, rough stitching, and handcrafted details.

Check the Reborn Raw collection

#2 HYBRID (URBAN IMPERFECTION)

Imperfection Style

In a world chasing perfection, Hybrid Imperfection visualizes the truth.

The AF Hybrid collection is for those who live in constant rhythm — between day and night, between work and freedom.

This is clothing that adapts to you, carrying confidence woven into every stitch.

It’s fashion for people who don’t follow the rules — they rewrite them.

Materials: stretch denim with a worn-out effect; silhouettes with asymmetric cuts and unconventional details.

Accentuated with non-standard pockets, asymmetric lines, and high-quality metal elements.

Color palette - indigo, black, faded gray, contrasted by a single bright tone.

The new line by the AF team embodies the philosophy that imperfection is modern, and authenticity is strength.

Check The Hybrid Collection

Get in touch

Have questions about your order, or a general enquiry?